Friday, April 25, 2008

Shoot Yourself in the Foot Award

Boyfriend and I were contentedly watching "horn porn" last night - a Jim Zumbo hunting show, I think it was - when we were suddenly confronted with an ad that dropped our jaws.

It was for a game camera made by Predator Trail Cams. The brilliant freakin' name they came up with for it? "Xtinction."

You've got to be kidding me. At a time when hunting is under intense attack, and the antis are doing everything in their power to smear hunters and hunting, some marketing genius decides it'd be a great idea to glorify extinction?

Excuse me, but haven't we been fighting the notion that modern hunters drive animals to extinction? Aren't we trying to make people aware that hunting is actually responsible for the incredible success of many game species?

Brilliant, folks. That's just brilliant. Perhaps you can donate 50 percent of the profits on this product to PETA. Then donate the other 50 percent to the Humane Society. No, don't do that - you should probably save a few bucks for a lobotomy.

Boyfriend has a suggestion for naming your next product: How about you call it the "Baby Seal Killer"?

Congratulations. You are the winner of NorCal Cazadora's first ever "Shoot Yourself in the Foot Award," in recognition of your stunning contribution to the antis' cause. Way to go.

© Holly A. Heyser 2008

1 comment:

Kristine said...

You've got to wonder about the Marketing meeting they had when they came up with that name. I've named a few products in my time and one of the first things you do is eliminate the names you know are just stupid, or anything that could be misinterpreted.

I'm with you, they really did shoot themselves in the foot with that one.